Brand Report

The first part of our project was to research and produce a professional report on the brand DKNY. For this I looked into:

• About Donna Karan
• Her Style in both DKNY and Donna Karan
• Product Offer
• Social and Moral Issues
• Pricing
• Store Layout
• Competitors
• Brand Identity
• SWOT Analysis

Rather than just looking on the internet I decided to visit the DKNY Bond Street, London store to get a real insight into the brand. On this visit I was able to research; her style, product offer, pricing, store layout and have a look at the other competitors on Bond Street.