Because I am re-branding DKNY I chose to re-design the logo too. I chose to only change it for this season as the logo only suits this season and therefore would look out of place for Spring/Summer '14.
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For this section I experimented first with different designs but kept the same font which would have been good as it would have linked better with DKNY however I wanted to move away from that so therefore decided to change it and experiment with fonts too. Some I felt were too fancy and weren't very legible so I chose the second logo down in the right column.
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