This part involved looking at how I would have my shop laid out and what the decor would be like etc.
Because I couldn't find a shop layout that I liked I chose to draw up my own on Illustrator. I kept it fairly basic and open so that the consumer wouldn't feel overpowered by the store.
For my store decor I found an image from a Dior store a few years ago that had lots of gothic black butterflies around the walls and on the ceiling. I also like the bare brick in AllSaints shop so decided to merge the two ideas together.
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