My Trend Research

When doing my trend/forecast book i was told to seek inspiration from the website www.weandthecolor.com. I personally think it's one of the best websites as it looks at illustration, fashion, photography, architecture, graphics and all other forms of art. From this website I gained so many ideas and discovered some brilliant artists, such as the likes of ...

Restless by Lukasz Koniuszy

Most Precious Blood by Elizaveta Porodina

When the Night Comes by Manuel Rebollo

Design Development

Whilst doing my research I came across a piece of art called Black Grunge. I felt that it fit in with my theme really well and therefore decided to incorporate it into my designs like so ...





DKNY Fall 13/14

This is the Catwalk Show for DKNY Fall 13/14...

From this collection I will take elements of the garments and incorporate it into my designs. For example the quilting technique, and sheer fabrics and my most favourite ... the oversized coat.

Design Development

Just a few rough starter development designs ...

Andrew Yee

Whilst researching my trend I stumbled across the photographer Andrew Yee and a collection of images under the name Ornate Expectations. I love these photos (especially the first <3)  and they fit in perfectly with my trend.

My Trend = 21st Century Romance

For this project I have decided to base my designs and trend research on the trend 21st Century Romance. Its look is very dramatic, ornate and sometimes dark, in contrast tho i have looked into a more feminine side too so as to fit in with the DKNY theme. This look is very delicate, fragile and use of soft colours. My initial research came from WGSN.

 

Brand Report

The first part of our project was to research and produce a professional report on the brand DKNY. For this I looked into:

• About Donna Karan
• Her Style in both DKNY and Donna Karan
• Product Offer
• Social and Moral Issues
• Pricing
• Store Layout
• Competitors
• Brand Identity
• SWOT Analysis

Rather than just looking on the internet I decided to visit the DKNY Bond Street, London store to get a real insight into the brand. On this visit I was able to research; her style, product offer, pricing, store layout and have a look at the other competitors on Bond Street.